Pinarello 2012 US Print Ad Campaign Preview
Think Asymmetric
Think Asymmetric
In 2012 Pinarello demonstrates a full commitment to asymmetry throughout the line. This has been a successful path for the brand in the US market. It is the latest of the unique qualities that elevate Pinarello above the competition. The aim in 2012 is to reinforce the established "Think Asymmetric" campaign with fresh layouts and imagery. We extend the visual representation of asymmetric design by showing unusual angles and closeups that are totally different from the typical shots seen in any bike magazine. Through this imagery, the consumer sees the beautiful forms of the Pinarello from a new perspective. Pinarellos are truly works of art and readers will see points of view that are as exciting and beautiful as the bicycles themselves.
Bicycling magazine - Jan/Feb Insert, page 1
Bicycling magazine - Jan/Feb Insert, page 2-3
Bicycling magazine - Jan/Feb Insert, page 4-5
Bicycling magazine - Jan/Feb Insert, page 6-7
Bicycling magazine - Jan/Feb Insert, page 8
Bicycling magazine - April 2012
Bicycling magazine - May 2012
